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Vinolok launches Duet collection for the spirit industry

16 October 2023 By Arabella Mileham

Closures company Vinolok has launched Duet, a collection of seven spirits stoppers that combine glass with a range of customisable natural wood to offer an elegant and sophisticated design.

Duet consists of seven distinctive designs (including six new shapes along with the original wooden closures from Classic Collection), which have been given individual names to make it easier to recognise and describe.

“The goal was to develop unique combination of these two materials with enhancing the pure glass aspect, accompanied by delicate wood parts,” the company said.

“The packaging of spirits is an essential part of its sales success,” the company argued, in which the bottle, composition, and design “should appeal to the target market, convey a unique selling proposition, differentiate the bottle from other brands, and be practical.”

Memorable design

Studies show that people make visual decisions in seconds (or even fractions of seconds), meaning that the bottle and packaging need to be eye-catching, attractive, and legible in order to grab the consumer’s attention. Brand owners are also increasingly looking for new ways to be innovative and original, choosing a bottle with a unique identity and a distinctive and memorable design.

“The trend in design is towards premium, unique shapes, accessories, and high-end packaging with incredible presentation. Customers want to buy products with exclusive designs that give a superior look and feel,” the company said. “Ultimately, innovative packaging influences the consumer experience, which can have a significant effect on sales.”

The new stoppers are available in two bottle-neck sizes (fitting 18.2, 18.5, 20.0, 21.5 and 23.0 mm) and in beige and dark brown,. These can be customized with printed, lasered or embossed logos, intricate patterns, or other design elements to give a wide array of customisation possibilities and decoration options to suit customers’ individual branding preferences. They are also recyclable, providing a responsible choice to spirits brands.

The range comprises: Vinolok™ Block, formerly known as Woody, the original solid wood and glass closure; Vinolok™ Drum, which has a core of glass surrounded by a rounded ring of wood, making it a good fit for barrel-shaped bottles; the similiar Vinolok™ Loop, in which the wooden ring is blunter and more squared; Vinolok™ Echo, which comprises two round slices of wood with a glass centre; Vinolok™ Cone, a ring-shaped wooden top that has a core of glass, rising from a base that widens upwards; Vinolok™ Lake, which has a upper glass disc above a wooden ring below; and Vinolok™ Hover, whose wooden disk “floats effortlessly” above the bottle, “like a leaf or a petal gently floating in the air”, the company said.