Tito’s Vodka now pouring on new BermudAir airline

Tito’s Vodka has become the pouring vodka for BermudAir airline and is now looking to expand in GTR across Europe.

Speaking to the drinks business, Tito’s Vodka managing director international John McDonnell said: “We have just become the pouring vodka on a brand new airline called BermudAir, which only launched last month. This is a brand new all business class Bermuda airline. They ripped out all of the seats and only put back in around half of them. Goslings rum is our distributor and is also served on board.”

In terms of the vodka company’s ambitions this year, McDonnell revealed: “I want to fill the few airports in Europe where we do not have distribution in travel retail – particularly UK airports, France, Spain and Italy.”

McDonnell told db: “We are very active in Europe and we are growing well. We have changed a lot of partners since last year and we are in Croatia, Italy and Greece and the traction is in the domestic markets but now we need to go into travel retail. You can’t have one without the other, you have to have both. That’s the game plan.”

Additionally, McDonnell pointed out that the brand has grown a great deal in Asia but now the business is sharpening its focus on Europe and high-end positioning opportunities.

He explained: “We’ve had a big year in Asia and in the past 12 months we have checked a lot of boxes.”