Tesla launches Cyberbeer

Tesla has launched a new limited-edition product called the Cyberbeer, in honour of the upcoming launch of its latest electric vehicle, the Cybertruck. 

The Cyberbeer is available from the company’s online shop at US$150, with the limited edition set including two 330ml bottles and two steins in angular, black ceramic vessels which celebrates the Cybertruck’s “exoskeleton” to sip the beer in.

The beer, which is only available to consumers in the US, is brewed and bottled in California by Buzzrock Brewing Co. It is a Helles Lager brewed with European noble hops Saaz and Hallertau Mittlefruh, and comes in at a pokey 7% ABV.

The bottles also have a Cyberbeer watermark that apparently looks better when chilled. The steins were glazed and fired to reflect the design of the Cybertruck, and finished with a glossy interior and, of course, the Tesla logo.

The description of the product in the shop also gives a flavour profile of “accentuated by notes of herb and spice and more notable aromas of tea and citrus”.

It says the beer and steins will ship in late October, which is around the time the Cybertruck could also begin rolling off the production line to customers.

It isn’t the first time the company has got into the drinks trade. In 2020, its US$250 añejo Tequila sold out within hours of release, having begun as an April Fool’s prank in 2018 about Musk passed out around “Teslaquilla” bottles.

In March this year it also launched the Gigabier limited edition pilsner in Europe, sold in a box containing three 330ml bottles also inspired by the Cybertruck design, at a cost of €89 per pack.

The news also follows Tesla sharing a video of spilt red wine on the all-white seats of one of its electric cars to prove the resilience of the material.

The video, which was originally uploaded by the branded Tesla twitter account, was re-shared by Elon Musk to his personal account, with the additional quote of ‘red wine test’.