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Restaurant delivery sales surge
UK consumers are ordering more restaurant food to be delivered to their homes than they were last year, according to CGA by NIQ’s Hospitality at Home Tracker.
Delivery trading for the restaurants on the tracker was 10% higher last month than it was in September 2022. However, takeaway and click-and-collect sales were down by 3% year-on-year. Overall, in every pound consumers spent on at-home orders last month, 71 pence was on deliveries and 29p was on takeaway.
Compared to September last year, combined delivery and takeaway sales this September were up by 7%, marking the fourth consecutive month of growth for restaurants’ at-home sales. Prior to this, there had been an 18 month decline, a result of the end of the Covid-19 lockdowns, when delivery was the only option for consumers wanting restaurant food.
Among the partners on the tracker are Wagamama, Côte, Rosa’s Thai, The Restaurant Group and Gaucho Grill.
Karl Chessell, CGA by NIQ’s director for hospitality operators and food, EMEA, said: “After a surge during Covid restrictions and a steady fall when they ended, restaurants’ at-home sales are settling into a new pattern of solid year-on-year growth.”
“Lockdowns and the convenience of ordering platforms have led millions of consumers to move from takeaways to deliveries,” Chessell continued, “and we can expect more migration in 2024. Restaurants will need to carefully manage the logistical and financial aspects of their relationships with third-party aggregators if they are to optimise customers’ experiences and profit margins in the delivery channel.”
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