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Tesco stores now offer North Brewing Co’s newest core beer

27 September 2023 By Jessica Mason

North Brewing Co’s 4.5% ABV California pale ale Automatic has joined its core range and will be available in Tesco stores from this week.

Speaking to the drinks business, North Brewing Co’s director of brewing Seb Brink said: “What truly makes Automatic shine is the careful selection of Citra, Mosaic, Cascade and Chinook hops balanced with tropical notes and finished with a crisp, piney bitterness. The harmonious blend sets it apart from other craft beers to create an unforgettable taste experience that culminates in a refreshing finish.”

The move, which the Yorkshire-based brewery has admitted “marks a significant milestone” for the business sees the beer “strategically placed” in Tesco nationwide to “expand its reach and provide added convenience to its current customers”.

North Brewing Co’s co-founder Christian Townsley explained: “We are extremely excited to introduce Automatic to our core range. This beer represents our commitment to delivering quality, innovative brews to our loyal customers. With its balanced taste and approachable 4.5% ABV, Automatic is perfect for any occasion.”

Tesco stores across Britain already stock North Brewing Co beers including the 6% ABV Citrus IPA Future Skies and 8.5% ABV DIPA Ultra Phase.

Automatic will also be available to buy via North Brewing Co’s webshop from 3 October or enjoyed at North’s bars and taprooms from 30 September.

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