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Geordies take the longest to choose a bottle of wine, study finds

22 September 2023 By Sarah Neish

A survey by M&S which looks at which Brits take the longest to choose wine shows that Newcastle residents procrastinate the most.

How long does it take you, on average, to select a bottle of wine? Your answer may depend partly on where you live.

According to a survey by retailer M&S, most people (73%) tend to make a wine choice within 10 minutes.

Almost half (41%) are able to make an even faster decision, choosing a wine in just five minutes.

However, 8% of Brits surveyed take a longer time of 15 minutes or more to nail down a wine choice.

Of this less decisive bunch, those from Newcastle make up the highest proportion, accounting for 14% of those who take 15 minutes or longer to choose a wine.

Those in the East Midlands (Leicestershire, Derbyshire, Lincolnshire, Northamptonshire, Nottinghamshire and Rutland) make the speediest wine choices with just 5% of residents taking the longer time to settle on a choice.

Aside from location, the survey results suggested that men take longer to make a wine choice than women, with 11% of male respondents taking more than 15 minutes to choose a bottle compared with 5% of women.

Read on for the full list of those who take 15 minutes or longer to choose a wine:

1. North East (14%)

2. South West (12%)

3.West Midlands (11%)

4.Wales (10%)

5. Yorkshire & Humber (8%)

6. East of England (7%) and North West (7%)

7. Scotland (6%) and South East (6%)

8. East Midlands (5%)

Earlier this year db reported that discount retailer Aldi had paired up with Sam Caporn MW to help take the stress away from couples choosing wines to serve at their weddings. Caporn recommends forgetting about pairing wines with food on your big day, as most guests tend to stick with one wine throughout multiple courses.

She suggests going for “crowd-pleasing, easy-drinking wines that are not too tannic, oaky, acidic or rich”.

Wine aside, a recent survey by TopRatedCasinos found that 40% of Brits consider Espresso Martinis and Aperol Spritzes to be ‘the most overrated cocktails’.

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