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Blake Lively pairs Betty Booze with cake
Drinks entrepreneur and actor Blake Lively has honed her baking skills with pastry chef Cédric Grolet, pairing a delicious cake topped with fruit and her range of drinks.
Cédric Grolet, the famous French pastry chef – who has sites in Paris, London at The Berkeley, and Singapore at the Como Orchard – created a simple cake with Lively topped with fresh berries, and followed up with glasses of Lively’s Betty Buzz and Betty Booze sparkling non-alcoholic and alcoholic beverages.
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Lively posted later about her ‘chic’ look, as she undertook the baking in Chanel and Christian Louboutin, with the music accompanying the baking video being, appropriately, Fergie’s ‘Glamourous’.
The collaboration was the latest promotion of Liveley’s Betty Booze brand, which is itself a spin-off from her original Betty Buzz non-alcoholic sparkling soft drinks range. She launched the alcoholic ready-to-drink (RTD) extension in July following the launch of the low-calorie mixer range in 2021. The alcoholic range includes three RTDs, which are 4.5% ABV and made with sparkling water, juice and spirits and without any artifical colours or sweeteners. Within the range are an apple and cherry flavoured Bourbon, a Tequila and lemonade, and a Tequila with lime.
Lively’s husband, Ryan Reynolds, fronts Aviation Gin — which was sold by him to Diageo for a deal up to £466m — and for which her mixer brand has previously worked alongside with another of his brands, AFC Wrexham football club, with the Betty Buzz logo appearing on the team’s training kit. Recently she has also had Wrexham AFC take part in a promotional video during their pre-season tour of America.
Speaking at the time of the launch of Betty Buzz, Lively said: “I don’t drink. I know that’s odd coming from the wife of an infamous gin slinger.”
“Over the past many years of mixing but not drinking cocktails, it became clear mixers are the unsung heroes of the drink world and deserve just as much love as alcohol.”
The name Betty Buzz is a nod to Lively’s father, who inspired her to name the line after her grandmother and aunt, who were both known as Betty. Lively and Reynolds also share a daughter named Betty.