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Waterford Distillery launches Lestrange meanswear fashion collaboration
Organic whisky producer Waterford Distillery has announced a new fashion collaboration with London-based menswear brand Lestrange, launching an overshirt and trousers designed with nods to the whisky-making process.
The limited collection includes a Lestrange 24 Overshirt (£149) and Lestrange Heavyweight 24 Trouser (£149) made from fully-traceable, regenerative cotton.
The two garments will be on sale to customers online and at the Lestrange flagship Coal Drops Yard store in London, and will include a 100ml sample of Waterford’s Organic: Gaia 1.1 from its Arcadian Farm Origin series.
The Dirt charity will receive 1% of sales proceeds, an organisation dedicated to supporting regenerative agriculture across the UK.
The Irish distillery foregrounds transparency and traceability in its products, producing both organic and biodynamic whiskies. Waterford Distillery is inspired by the concept of terroir in the winemaking world, and its Single Farm Origins range follows the same standards as wine when it comes to provenance. Drinkers have full access to how the barley was harvested, stored, malted, and distilled for whiskies included in this range.
Taking inspiration from Waterford Distillery’s terroir methodology, the clothing designed as part of its collaboration with Lestrange includes signature detailing to celebrate the complexity of flavour found in its whiskies. Custom colourways were inspired by the tones of organic barley, and are complemented by Waterford’s signature cobalt blue tones.
Will Green & Tom Horne, co-founders of Lestrange, criticised the “opaque” nature of both the fashion and distilling industries, and said that the new collaboration was formed on the basis of the two companies’ “shared values of pioneering transparent farming practices that benefit the soil and the planet”.
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