Molson Coors signs Bartrums contract for Aspall Cyder

Molson Coors has signed a new five-year deal for its Aspall Cyder brand to be distributed by logistics company Bartrums.

The five-year deal is set to see Bartrums, which is currently constructing a new 70,000 sq ft, warehouse at its Suffolk-based headquarters, distributing over 28 million litres of Aspall Cyder and vinegar every year for Molson Coors.

The deal will also mean Bartrums will be solely responsible for all the UK outbound transport, factory clearance, storage and co-packing operations for the entire Aspall Cyder brand.

Speaking about the new agreement, Molson Coors regional operations director Roisin Carr said: “Aspall is one of Britain’s most distinctive cider brands and one of Suffolk’s best-loved exports. Staying true to our heritage and contributing to the prosperity of the region is key for us, which is why partnering with another established Suffolk business like Bartrums is so fitting.”

Carr explained: “We’re excited to be embarking on this new venture with such a like-minded local business. We’ve continued to invest in the Aspall brand and the Aspall Cyder house, and like us, Bartrums is committed to its own growth while maintaining a strong presence in its home county.”

Bartrums operations director Tremayne Johnson added: “Aspall Cyder is one of Suffolk’s most recognisable and prestigious brands and we’re absolutely delighted to have been chosen to partner with them on this long-term contract. We’re a family-owned and managed business and pride ourselves on honesty, transparency, and a willingness to respond positively to customer needs. The Bartrum family are choosing to invest in the business they own, and this contract win validates their vision and long-term strategy.”

The deal follows Molson Coors making a £13m three-year investment into the Aspall brand as well as supporting it with a multi-million pound marketing campaign and Aspall’s first foray into television advertising.