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Bob Bob Ricard launches Bébé Bob

17 August 2023 By Louis Thomas

Bob Bob Ricard, the luxury restaurant chain famous for its “push for Champagne” buttons, has announced that it will be opening a spinoff rotisserie chicken restaurant in Soho.

Russo-Angl0-French eatery Bob Bob Ricard first opened in Soho in 2008. Since then, another restaurant has sprung up in the City of London, and a third Bob Bob Ricard is due to open in Tokyo this year. The restaurants became popularised due to the presence of a “push for Champagne” button on every table.

However, though Bob Bob Ricard has made a name for itself for having a decadent menu, complete with a tasting plate of three caviars, a truffle & Champagne ‘humble’ pie, and lobster macaroni & cheese thermidor, and, of course, an extensive Champagne selection (including 2002 Dom Pérignon Rosé for £490 per bottle), its new venture is going down the poultry path.

Bébé Bob, due to open next month, will also be in Soho, at 37 Golden Square, close to the home of the original Bob Bob Ricard on 1 Upper James St.

The main focus of the restaurant will be rotisserie chicken, with two varieties, from the Vendée and Landes, on the spit. Truffle fries and sautéed kale are some of the sides that will be available. As it is a Bob Bob Ricard project, caviar will also be on the menu.

The wine list, curated by group head sommelier Giacomo Recchia to have a Burgundy focus, will also follow Bob Bob Ricard tradition and cap the markup on all fine wine at £75 per bottle. Unfortunately for fans of the easy ordering of French fizz, there won’t be any “push for Champagne” buttons.

Leonid Shutov, founder of Bob Bob Ricard, said: “To open Bébé Bob during our 15th year is a very special moment. We look forward to welcoming both new and returning customers to our brand new single concept dining experience, where delicious food, excellent fine wines and champagne are the order of the day.”