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Watermill Wines appointed off-trade agent for Della Vite

28 July 2023 By James Evison

Watermill Wines has been appointed off-trade agent by Della Vite for their UK grocery and e-commerce channels.

The new partnership, which commenced this month, represents a synergy in objectives and momentum for UK market expansion for both companies, following a recent successful raise in new investment for Della Vite, and Watermill’s new targeted brand focus.

Numa Heathcote, co-founder of Della Vite commented: “We are excited about what this partnership will bring to DV, strengthening our market position and driving performance and value growth with our customers.”

Richard Dennis, Watermill Wines’ commercial director added: “The opportunity for super-premium brands like Della Vite is exciting for us, and our customers. We’re thrilled to be working with such a well-crafted proposition and looking forward to taking the brand to the next level.”

Della Vite continues to go from strength to strength since its launch in December 2020, securing 750 independent listings in the UK as well as a place on Sainsbury’s shelves and with online retailer Ocado.

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