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Blake Lively launches Betty Booze
Actor Blake Lively has launched an alcoholic ready-to-drink (RTD) extension of her Betty Buzz mixer brand, calling it Betty Booze.
The news follows Lively launching the low-calorie mixer range in 2021, and sees Lively launching three RTDs, which are 4.5% ABV and made with sparkling water, juice and spirits and without any artifical colours or sweeteners.
Within the range are an apple and cherry flavoured Bourbon, a Tequila and lemonade, and a Tequila with lime.
Lively’s husband, Ryan Reynolds, fronts Aviation Gin — which was sold by him to Diageo for a deal up to £466m — and for which her mixer brand has previously worked alongside with another of his brands, AFC Wrexham football club, with the Betty Buzz logo appearing on the team’s training kit.
Lively announced the news last week on her new Instagram page for the brand, stating: “Drinking isn’t my thing. But for f* sake, flavour is. Homemade recipes. Real fruit. Real ingredients. Quality booze. No crap. Also a real time saver. Which is why I really did it.”
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Some fans did question why Lively would launch an alcoholic line considering that she is teetotal. Although she was called a “smart businesswoman” for launching the brand, others asked “how does she know it tastes good if she doesn’t drink” or how she could market something she wouldn’t herself drink, and also questioned why she didn’t launch a range of low- or no-alcoholic cocktails instead to complement the Betty Buzz mixer brand.
The move was also compared to Jennifer Lopez’s launch of her own alcohol brand Delola last year, despite Lopez stating that she didn’t drink as well.
But the majority of the comments were supportive of the move, and called on Lively to send the RTDs to Wales or Wrexham.
Speaking at the time of the launch of Betty Buzz, Lively said: “I don’t drink. I know that’s odd coming from the wife of an infamous gin slinger.”
“Over the past many years of mixing but not drinking cocktails, it became clear mixers are the unsung heroes of the drink world and deserve just as much love as alcohol.”
The name Betty Buzz is a nod to Lively’s father, who inspired her to name the line after her grandmother and aunt, who were both known as Betty. Lively and Reynolds also share a daughter named Betty.
“My dad’s name was Ernest Brown Jr but he was known as Ernie Lively. He gave up his last name when he married my mom and any success he, or I, have experienced has been in a name that isn’t his.” She explained.
“So when I was working hard to build this company, I wanted any success to be in a name that was meaningful to him. Betty was his mom and his sister’s name. Also, Ernie would not be the best name for a mixer.”
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