Moth launches summer Margarita campaign

Canned cocktail company Moth is running an extensive out-of-home advertising campaign over the next two weeks to promote its ready-to-drink (RTD) Margarita.

The Moth Margarita, a pre-mixed combination of Tequila Enemiga, Moth’s triple sec and lime, is the brand’s biggest seller, and will be given an extra promotional push to capitalise on the warm weather increasing demand for refreshing cocktails.

The campaign, titled ‘Take us with you’, involves both digital and static adverts by rail and roadsides in Manchester, Bristol and Brighton, as well as a “takeover”, as a press release describes it, of the London Underground over the next fortnight. The ads feature large text greeting commuters with phrases such as “why, hello again” and “have we met?”

Sam Hunt, who co-founded Moth in 2021 with Rob Wallis, said: “This is our bravest campaign yet which shines a spotlight on our fresh, sharp and confident Moth Margarita. It taps into the cocktail’s playful character and introduces this delicious drink to consumers, while further building a relationship with those who already know and love it.”

Campaign creative director Naresh Ramchandani added: “With a classic headline-packshot-body copy format we’ve created what looks like a simple campaign — but it’s actually very confident and disruptive. A Moth Margarita introduces itself, and with its charming personality and witty language tells you about its taste, its quality and the many different ways it can be part of your life. I think that lots of people will fall for its charm and make it part of their cocktail menu this summer.”

Last autumn, Moth added three new canned cocktails to its lineup, including an Aperitivo Spritz.

Moth was also recently named as the UK’s fastest-growing RTD brand.