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Gruppo Montenegro partners with Proof Drinks

18 July 2023 By James Evison

Global spirits firm Gruppo Montenegro has announced a strategic partnership with Proof Drinks for the distribution in the UK of its portfolio of “Made in Italy” brands.

Gruppo Montenegro selected Proof Drinks due its belief that the firm is a dynamic and forward-thinking distributor, it said, with a proven track record of successfully representing distinctive and high-quality drinks brands.

Through the partnership, Gruppo Montenegro aims to expand its market reach and ensure its range of spirits is readily available to consumers throughout the UK, through Proof Drinks extensive distribution network, market knowledge, and customer relationships, it said.

The full portfolio will join the Proof Drinks portfolio including: Amaro Montenegro, Italy’s No.1 premium amaro, Select Aperitivo – an ingredient of the Original Venetian Spritz – Vecchia Romagna, an Italian Brandy – as well as the broader Heritage Collection of Rosso Antico vermouth, Oro Pilla brandy, Coca Buton, Sambuca Buton, Maraschino Buton, Nocino Benvenuti, Rabarbaro Bergia, Grappa Libarna range.

Marco Seminaroti, Europe Director at Gruppo Montenegro, said: “We are delighted to partner with Proof Drinks in the UK. Together there is a great growth opportunity for our brands, building on the foundations established in the UK market. We are committed to long term sustainable growth and look forward to unleashing the full potential of our portfolio.”

John Vider, Managing Director at Proof Drinks, added: “Gruppo Montenegro brands have a rich history and unmatched quality, which perfectly aligns with our commitment to offering distinctive and innovative spirits to the UK market. We are very excited to amplify the growth that their brands have shown over the last few years.”

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