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Dwayne Johnson claims his Tequila has outsold George Clooney’s
Dwayne ‘The Rock’ Johnson has celebrated his Teremana Tequila after it outsold Clooney’s Casamigos by 830,000 cases.
The claim, which followed news of Teremana selling a million cases in the last 12 months, saw Johnson post the statistics on his Instagram page, highlighting the achievement and making a direct comparison with Clooney’s Casamigos Tequila brand.
Speaking about the achievement, Johnson said: “I’ll start off my statement with the most appropriate and grateful thing to say – thank you to the people. We launched Teremana three short years ago and today we celebrate the extraordinary record-breaking accomplishment of selling one million cases annually. As we hit this rare milestone for an independent brand, I’m also very grateful for our partners’ and our team’s dedication to bringing our tequila to the people in the right way – by making tequila that honors the traditional methods. That’s the Teremana way. We have been overwhelmed by the tremendous response to Teremana, and owe our deep gratitude to our consumers who trusted our devotion to quality from day one.”
Via his Instagram, Johnson additionally highlighted: “Our @teremana sales & growth compared to Casamigos is pretty staggering / Thank you all so much – my Mana Ohana- for trusting and enjoying our tequila. / We have so much work ahead of us here in the US + globally as we internationalize our tequila brand.”
He added: “No short cuts. Old school way. Quality. Taste. Price. Respect.”
Teremana, which is owned by Mast-Jagermeister, is due to see a big boost in presence following its owning company recently revealing the next stage of its roll-out plans which begin in the US before hitting the UK and the rest of the world.
Last year, Clooney’s Casamigos Tequila was named the fastest-growing spirit brand of 2022, after nearly tripling its brand value from the year prior.
Celebrities owning their own Tequila brands has become big business. The trend, which has developed into the must-have ubiquitous status symbol, has grown to be an increasingly-competitive field. To delve through the most famed celebrity Tequila tie-ups, db recently did a rundown of the top 10 celebrity-owned Tequila brands.