Condoms and craft beer: US alcohol platform launches saucy new delivery service

Alcohol delivery service Saucey is expanding into a raunchy new category with the launch of ‘We’ll Cum Before You Do’ — a campaign pledging to drop off condoms to customers in under 60 minutes or your money back.

The US-based delivery service has got its customers covered (quite literally) with the official launch of its new campaign this week, discreetly hand-delivering Trojan, Lifestyle and Durex condoms to customers in states where liquor stores carry them.

Customers can expect their deliveries in under 60 minutes or they are free. ‘We’ll Cum Before You Do’ is a promotion for the launch of Saucey’s new sex-focused product category, which includes an array of sexual health and wellness products. Saucey users can now order condoms, lube, and male enhancement pills to their homes alongside alcohol deliveries all from the platform’s app or website.

Saucey’s new sex-focused category is designed to help the company stand apart from other rival alcohol delivery platforms. Chris Vaughn, Saucey’s CEO and founder, said he wants the company to be seen as “the ‘toolbelt for adults’ and the first delivery platform those over the age of 21 think of when they need quick and easy delivery of their favourite products”.

He described the service as an “all-exclusive vice delivery platform”.

Saucey is currently available in 1,000 cities and 19 states across the US, having expanded significantly since its launch in 2014. The ‘We’ll Cum Before You Do’ promotion will be running in all states where Saucey delivers, aside from liquor stores that do not sell condoms such as New York and Texas.

In other news, a Queensland-based brewery has been forced to withdraw its ‘Barely Legal IPA’ from the Australian market following a social media storm concerning its name and porn-inspired marketing campaign. Read more on that story here.