Patrón Tequila unveils El Cielo

Patrón has announced the launch of Patrón El Cielo, a first-of-its-kind four-times-distilled prestige Tequila.

The 40% ABV spirit utilises a novel process to extract the maximum amount of flavour from the Weber Blue agave utilised.

Explaining what sets this silver Tequila apart, Patrón master distiller David Rodriguez said: “For the first-time ever, we developed a prestige Tequila with a fourth distillation—a process that is extremely rare within the industry—using the smallest copper pot still at Hacienda Patrón. While adding another stage of distillation is commonly misconceived as a culprit for diluting flavour, that was not the case for Patrón El Cielo. At Patrón, our goal is to achieve perfection in every drop—by using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth Tequila.”

Kathy Parker, global chief marketing officer at Patrón, added: “Patrón El Cielo is radiantly smooth offering a unique experience for Tequila drinkers delivering an impressively rare, naturally sweet taste. By taking our iconic Silver tequila and expertly using a fourth distillation to develop an amazing, prestige tequila, a first within the category, master distiller David Rodriguez really pushed the boundaries with a distinctive process—the complexity of distilling tequila without sacrificing flavour requires remarkable talent and we’re immensely proud of this bold innovation his team created.”

The sleek glass bottle features gold designs inspired by the volcanic tahona stone used to produce Patrón Tequila, and other elements drew upon the agave fields of the Jalisco Highlands.

Patrón El Cielo will be launching in the UK from 3 July and will be available exclusively at Selfridges stores in London, Birmingham and Manchester, and in bars across the UK. RRP: £170

Related news: Patrón unveils latest ultra-premium Ahumado Tequila range