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Verdant Brewery partners with Sea Change festival
Verdant Brewery will release a ‘special beer’ in partnership with Sea Change Festival which takes place during the May bank holiday.
Sea Change, which returns for its Weekender 2023, is a Totnes town takeover of music, art, conversation and culture that takes place from 26-28 May.
Speaking exclusively to the drinks business, Verdant Brewery marketing manager Timothé Duquenne revealed that the beer is due to be a new labelled version of its popular 4.5% ABV pale ale Lightbulb XPA and explained: “The beer will be our Lightbulb XPA, but with a specific new label for the Sea Change festival” and hinted “we’re finishing working on the label as we speak” revealing that the beer will “be available in cans only”.
Duquenne also told db: “We’re also bringing two more beers to the festival, it’ll be announced closer to the date” and reiterated that “the Sea Change beer won’t be available at our taproom, as it’s our Lightbulb XPA as a white label”.
Speaking about the collaboration, Verdant Brewery co-owner and director Adam Robertson revealed: “After visiting Sea Change Festival in 2022 we came away with a new opinion of what a festival could be. Hosted in and around the wonderful Totnes, not only will you experience great music but the cultural aspect of the festival is a fantastic addition. We’re proud to be able to be a part of this truly unique event.”
As part of the collaboration, Verdant’s Penryn taproom is also set to host special guest DJ sets across the Sea Change weekend; just announced are Dave MacLean of Django Django, the Finders Keepers label crew and Chris Menist from the Paradise Bangkok label.
The festival organisers, posting an image inside Verdant Brewery at the weekend, hinted: “Roll on the warm Spring nights. We’ve made new friends and new plans.”
The decision for Verdant to work with Sea Change already follows the brewery’s recent successful collaborations including: White Rabbit Books, Finders Keepers, Mr Bongo, Luke Una, Jon Hopkins and Richard Norris.
According to the organisers, this year’s Sea Change Weekender is anticipated to sell out faster and earlier than ever before and revealed that already 85% of tickets have been sold. Also this year, the organisers outlined how an all-new lazy Sunday is set to be hosted on 28 May and will focus on the “many revered regional food and drink producers that has made Totnes and its surrounding areas such a desirable port of call in the food world”.
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