Mark Wahlberg serves Tequila to fans during Dallas tour

After entering into the crowded category of celebrity-backed agave-based spirits just over a year ago, Hollywood star Mark Wahlberg is now taking a hands-on approach to promoting his Flecha Azul Tequila.

Flecha Azul was co-founded in 2020 by professional golfer Abraham Ancer and entrepreneur Aron Marquez and then, in 2021, Wahlberg acquired an ownership stake in the brand, as he knew Ancer and Marquez through mutual friends.

Following in the footsteps of Breaking Bad stars Bryan Cranston and Aaron Paul, who have toured bars, restaurants and Costcos across the US handing out samples of their Dos Hombres mezcal, Wahlberg headed to Dallas, Texas last week.

The actor, known for his roles in The Departed, Boogie Nights and The Other Guys, attended the grand opening of Mexican restaurant La Neta Cocina y Lounge.

Though Wahlberg, a devout Catholic, shared on social media that he had given up drinking alcohol for lent, he is still throwing himself into promoting the spirit.

While there, he did a stint behind the bar, serving cocktails and taking photos with fans. When asked what he likes to do in Dallas, Wahlberg said that he enjoys playing at the Dallas National golf club: “I played there and I fell in love with it, so I joined.”

In an Instagram video shared to his 21 million followers, Wahlberg then shared the next stage of his charm offensive, as he visited Total Wine to sign bottles of Flecha Azul for fans:

 

View this post on Instagram

 

A post shared by Mark Wahlberg (@markwahlberg)

As part of the tour he also visited Texas liquor store chain Spec’s and restaurant The Mexican.

Related reading: George Clooney’s Casamigos Tequila named top celebrity-backed spirit

Related news

Suntory to shift Irish whiskey bottling to Spain and Scotland

Charity Commission report slams Captain Tom gin

Hennessy staff on strike over China bottling plans