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Champagne Gosset gears up for milestone with new look

22 March 2023 By Patrick Schmitt

Gosset unveiled a new logo at ProWein this week as the Champagne house gears up for its 440^th anniversary next year.

Founded in 1584, Gosset is Champagne’s oldest wine house, and will celebrate its 440th birthday in 2024, an occasion it is already working towards with a refresh of the brand’s appearance this year.

Shown to the drinks business at ProWein on Sunday, Gosset has created an updated logo, which has been designed to “reconnect” with the Champagne brand’s past, according to Thibaut Le Mailloux, marketing and communications director at the house.

Continuing, he explained that the long-standing look of Gosset’s packaging was linked to Albert Gosset – co-founder the Rochas perfume house – who created the brand’s hallmark ‘neck medallion’ label when working at the family Champagne business from the 70s.

The logo was designed to look like a jewel adorning the bottle, while Albert employed gold foil on the capsule, which was “a graphic code from the perfume industry”, according to Le Mailloux.

“We wanted to reconnect with this history,” he said, adding “We wanted to reboot the classic cues from Gosset.”

As part of this, the house has dropped its old CG (Champagne Gosset) logo (see below) and created a new monogram, while returning to gold cues and foils, in place of the silver ones currently used.

Odilon de Varine, Gosset’s cellar master told db at the wine fair in Germany that “silver was cold and we want the warmth of gold,” referring to the new colour scheme.

“We are re-asserting our identity, he said, “But the wine hasn’t changed.”