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The Macallan launches 007 whisky and James Bond experience at Harrods
Harrods is set to host an interactive James Bond-themed experience to mark the release of The Macallan’s 007 whisky, a dram developed to celebrate the 60th anniversary of the iconic films.
The Macallan James Bond 60th Anniversary Release is a limited-edition Scotch whisky created by The Macallan master whisky maker Kirsteen Campbell.
The expression is presented in six individual packaging designs – one for each decade of the film franchise – featuring original illustrations from the film archives to showcase the creative process behind some of Bond’s most iconic moments.
Exclusively for Harrods in the UK, the collection is presented in its entirety in a limited-edition Globe-Trotter case crafted specially to hold the six bottles.
Alongside the new release, an interactive Bond-themed experience will be on offer at Harrods for four weeks from Sunday 19 February.
Central to the experience will be a timeline composed of original illustrative designs, concept art and storyboards showcasing the creative development process of the Bond films, also featured on the distinctive packaging of the whisky collection. At the heart of the timeline will be the original Little Nellie, the compact autogyro flown by Sean Connery in You Only Live Twice (1967).
Immediately on entering, visitors will follow a lit path to navigate through the exhibits.
The final space takes the form of Moneypenny’s office, with filing cabinets showcasing a retrospective of memorabilia from the six decades of James Bond films. Inside various cabinets, visitors will uncover Bond’s passport from GoldenEye (1995), his government Whitehall ID as seen in Skyfall (2012) and a gold bar from Goldfinger (1964), signed by Sean Connery, the inhaler belonging to Le Chiffre in Casino Royale (2006), the metal teeth of towering henchman Jaws from The Spy Who Loved Me (1977), and the steel-rimmed bowler hat worn by Oddjob in Goldfinger (1964).
Alex Unitt, partnerships director at Harrods, said: “We are delighted to be partnering with The Macallan on this special project, which marks the coming together of four iconic British brands. The Macallan, James Bond, Globe-Trotter and Harrods are all synonymous with luxury and discerning taste, something which resonates hugely with our Harrods customer in the UK and beyond. Harrods is proud to bring the rare and exclusive to our audience in every corner of our business and this is no exception. The level of craftsmanship and dedication to quality is remarkable at The Macallan distillery, and these are values that we hold very dear at Harrods.”
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