News

Hennessy opens Singapore airport ‘shop in shop’

05 January 2023 By Louis Thomas

Moët Hennessy Global Travel Retail has announced the opening of the latest ‘shop in shop’ concept for historic Cognac brand Hennessy at Singapore Changi Airport.

The new minimalistic space in Terminal 1 of the airport is in partnership with Lotte Duty Free and Changi Airport Group and was designed to reflect the Hennessy brand’s distinctive style.

The Singapore edition of the Hennessy X.O. The Spirit of Travel Collection (which also includes offerings from Paris, Hainan, Macau and Hong Kong) celebrates the first shipments of Hennessy to Singapore in 1893. The limited-edition packaging reflects some of the city-states major attractions, including Marina Bay Sands resort and Orchard Road.

There is also the option for visitors to partake in the ‘Art of Gifting’, where they can customise and decorate the neck of a decanter with Singapore-themed metallic charms, including one with an engraving of Singapore’s official mascot, the mythical Merlion. Hennessy Paradis and Richard Hennessy, two of Hennessy’s rarest Cognacs, will also be available for purchase there.

Laurent Boidevezi, president of Moët Hennessy Asia Pacific, Travel Retail and Private Sales, said: “The Hennessy Shop in Shop at Singapore Changi aims to recruit a new generation of travelers to the brand by blending Hennessy’s timeless craftsmanship and
heritage with the captivating Spirit of Travel, leveraging the icons that make Singapore such a popular and world-class destination.

“The space is both intimate and engaging, tapping into an increasing demand for unique experiences and personalization in travel retail,” Boidevezi continued. “We hope that our customers will take home a sense of our distinct craftsmanship and a memorable taste of Singapore while selecting Hennessy rare blends or enjoying an exclusive sampling of cognac during their shopping experience.”

Recently, Hennessy partnered with Italian auteur Paolo Sorrentino on an advert featuring a cameo from Chinese singer/actor (and brand ambassador) Jackson Wang.