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Taiwan Beer seeks re-entry into Mainland China after suspension
Taiwan Tobacco & Liquor has refiled documents with Mainland China in a bid to be granted permission to export its range of beers.
Shipments of Taiwan Beer, brewed by the 112-year-old domestic brewery owned by the government, had recently been blocked by Mainland China’s General Administration of Customs, but the reasons for the block remained unclear.
Taiwan Tobacco & Liquor deputy general manager Liao Chih-chien confirmed in recent local reports that Taiwan’s Food and Drug Administration that he is redoing the application in an effort to resume sales.
According to Chih-chien, Mainland China sales average 18% of annual offshore revenue, which is usually between NT$1 billion (US$32.5 million) and NT$1.5 billion across countries and regions.
Darson Chiu, deputy macroeconomic forecasting director with the Taiwan Institute of Economic Research, said: “Taiwan Beer is still mostly for domestic consumption, and the foreign market is very small.”
The issue is rumoured to have sparked fear of political reprisals from Beijing which regards Taiwan as a breakaway region that must be unified with the mainland.
Chih-chien added: “The mainland needs to be transparent, and the Taiwan side also needs to comply and be transparent. Transparency should help ease this dispute – at least you know what they want.”