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Bijou Wine expands to keep up with demand

20 December 2022 By db staff writer

Southern French rosé producer Bijou Wine welcomes two new members to its team to keep up with company growth.

Bijou Wine, which produces expressions from the Languedoc and Provence, is expanding rapidly and has added two new members to its team to keep up with demand.

Pauline Nardo has joined as international sales and marketing manager for the company, and is responsible for markets in the Far East, Australasia, France and parts of the UK. Having grown up in Bordeaux, Nardo brings a Master’s Degree in Management and several years experience as an export manager, based in Australia. Her volunteering experiences for NGOs in Latin America have influenced her approach to sustainability and durability practices in the wine sector.

Hélène Temmerman comes on board, also as an international sales and marketing manager, by way of the Business School of ESCP in Turin and Paris, where she graduated in Bioengineering, specialising in Agronomy. Temmerman will look after markets in Europe, Middle East and the Mediterranean, having gained practical viticultural and winemaking experience in Italy and France.

“Working for Bijou is a fantastic opportunity to gain valuable experience alongside Edward Vellacott and an incredible international team. My role also involves travel to meet customers around the world which I enjoy the most,” says Temmerman.

Bijou Wine first began in Cabrières in the Languedoc-Roussillon region of France, and has since expanded production into Provence and elsewhere. Its focus is to make elegant wines which reflect the terroir in which the grapes are grown, and Bijou’s “luxe abordable” or “affordable luxury” positioning is an integral part of its business model. Available in more than 40 countries, Bijou’s wines are present in both the on-trade and the off-trade, with the lion’s share of its wines produced from either HEV or organic vineyards.

The company produces wines from Coteaux de Béziers, Coteaux d’Aix en Provence, Coteaux Varois en Provence, Cabrières, Saint Chinian, Pays d’Oc, Salon-de-Provence, Cotes de Thau, Costières de Nîmes and more.

“We’ve seen considerable success in various markets during the past few years,” says Chris Ellis, MD for Crush Wines Ltd, which owns the Bijou brand. “This would not have been possible without the hard work of our passionate and professional team. It’s an exciting time for Bijou following the excellent 2022 vintage. We have four or five stunning additions which we will showcase on our stand at Vinexpo Paris and Prowein early in 2023.”

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