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Wine Origins Alliance joins International Organisation of Vine and Wine
The Wine Origins Alliance has been granted observer status at the International Organisation of Vine and Wine (OIV), enabling its members to “have a seat at the table” when it comes to key global industry issues.
As an observer, members of the Wine Origins Alliance – including those from countries not represented among OIV members – will be able to participate in meetings, exchange information and share their perspective on viticultural issues in a major international forum.
The OIV’s 48 member countries represent 87% of global wine production and 71% of global wine consumption.
“By becoming an observer, the Wine Origins Alliance provides new voices, from a regional perspective and from different corners of the world, that will complement our work to become even more universal,” said Pau Roca, Director General of OIV. “Together, we will be able to unify our efforts in the guidance of consumers and policy makers against fraud, giving value to the winemaking location.”
Linda Reiff, president and CEO of Napa Valley Vintners, a Wine Origins Alliance member, said of the news: “Now more than ever, as the global wine industry continues its recovery from the COVID-19 pandemic, it is important that wine regions are able to operate on a level playing field.
“Becoming an OIV observer will ensure that our members have a seat at the table for important discussions that will impact the global wine marketplace.”
The announcement was made in conjunction with the OIV World Congress, which brings together scientists, scholars and wine producers from around the world to share knowledge and the latest findings regarding grape cultivation, production, characteristics and more.
At the press conference, the Wine Origins Alliance further announced that the Comité Provino Baja California and the Cluster Vitivinícola de Querétaro have joined the organization as its first Mexican members, expanding its membership to 33 wine and grape-growing organizations spanning 11 countries across five continents.
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