Zonin1821 shows off Ca’Bolani’s new look wines

Zonin1821 has unveiled the new packaging for its Ca’Bolani Wines at the TFWA World Exhibition & Conference this year.

Speaking to the drinks business, Zonin1821 Group global head of marketing Briony Clark said: “This year, we will showcase a new brand identity for our Friulian estate Ca’Bolani – sophisticated and elegant.”

Clark explained that “the new identity and packaging is designed with our target consumer in mind by evoking the natural beauty of Friuli and more specifically our estate in Aquilea”.

Speaking about the adaptations to its style, Clark described how “Ca’Bolani is an idyllic ‘Garden of Vines’ with picturesque Friulian coast nearby – each white wine label is inspired by a different green hue of our garden of vines and each red wine label represents a blue of the water”.

Clark added that the new look has been a way to encourage people to feel better about things amidst the challenges of day-to-day life.

She added: “We are inviting consumers across the world to take a step away from the hectic everyday and make their moment with our fresh, appealing wines such as Pinot Grigio and Sauvignon Blanc.”