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Turnover rises at Marie-Brizard with double-digit international growth

31 October 2022 By Arabella Mileham

French drinks company Marie-Brizard saw turnover of €135.0 million in the third quarter of the year, up +9.8% on the same period last year.

Internationally, there was strong growth in sales, up +12.8% compared to 2021, across its markets, notably in Europe, where the UK did well, as well as in Bulgaria and Lithuanian, despite Russia’s invasion of Ukrainian. Its strategic brands continued to perform well, notably Marie Brizard and Cognac Gautier, especially in Korea and Australia, however sales of Sobieski vodka were down in the US, despite the category remaining “highly competitive”.

In the domestic market, off-trade sales of its strategic brands rose on the back of reduced promotional pressure and “ruptures” with certain competitors. This temporarily benefitted sales of William Peel, it said, which saw growth in the third quarter despite the spirits market being down compared to 2021. It also reported a strong improvement in the on-trade – the first full season since the start of the pandemic in 2019.

However, it noted that cost inflation of raw materials and energy meant prices had to be raised.

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