Magnum Scotch whisky cream liqueur scores deal with Olympic curling team

Magnum, Scotland’s only Scotch malt whisky cream liqueur brand, has struck up an unlikely partnership with the Scottish men’s Olympic curling team, complete with a sponsorship deal and new kit.

Led by Edinburgh-born skipper Bruce Mouat, the team of four men from Edinburgh, Stranraer and Dumfries, took home the silver medal at the 2022 Olympics in Beijing.

With support from Magnum Cream Liqueur, the team now has its sights set on rising to the top of the curling world in Canada this winter and spring 2023. There are over 1,000 curling clubs with around 15,000 members across Canada, compared to around 500 clubs with around 10,000 members in Scotland.

The Scotch whisky cream liqueur, which is made and bottled in Edinburgh, is now available in over 350 outlets across Canada — one of the brand’s biggest export markets. Since launching the Scottish Liqueur in Canada in 2018, it has listings in Ontario and Quebec, and is now making its way to British Columbia and Alberta.

Magnum is made with single malt Scotch whisky and cream. It is contained in a unique, stainless steel flask, which is designed to be reusable and recyclable.

Commenting on Magnum’s sponsorship of the Scottish men’s Olympic curling team, Magnum director Lee Schofield said: “We’re really proud to be the official premium brand sponsor of the Scottish men’s Olympic curling team, who are an amazing group of guys.”

Ontario is one of the world’s largest cream liqueur markets and has a significant Scots influence, with around 18% of citizens claiming Scots heritage.

Schofield added: “We recognised that Scotland and Canada share a passion for curling, single malt Scotch whisky and cream liqueurs, as well as Canadian-Scots heritage, so we jumped at the chance to bring these two great nations closer together by supporting our national men’s team in Canada.”