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Bottega introduces non-alcoholic fizz and a premix negroni
Bottega SpA has revealed a line-up of new drinks including a non-alcholic sparkling wine and a pre-mix negroni among the novelties.
Speaking to the drinks business, Bottega SpA, president and CEO Sandro Bottega said: “We are presenting new products and have a bunch of new ideas. This year, we are presenting a non-alcoholic sparkling wine, a non-alcohol digestif, two Pinot Grigio wines, an organic vodka and a newer version of our gin.”
Speaking avidly about the new launches, Bottega also revealed plans to present a new by-the-glass serve and made hints it included flavours of “panna cotta, tiramisu and cappuccino” before revealing that he had also created “a premix Negroni” to answer demand for the trend.
Bottega explained: “We are also presenting a new product which we will start next year which is our new Lemon Spritz Bottega” and “that is being launched in January” and when we launch we will “launch all over the world.”
He also revealed that the TFWA World Exhibition & Conference in Cannes each year was crucial to the Bottega business and insisted: “TFWA is the most important show in the world, including VinItaly or ProWein, and being here is extremely important” and added: “Over 30% of our market is made here within duty-free.”
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