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Scott Disick to launch Champagne in US
Now that he’s no longer keeping up with the Kardashians, renowned socialite Scott Disick is preparing to launch his Champagne brand in the US.
Leo de Verzay Champagne was founded by eighth generation winemaker Charlotte Chaudron and will be brought to the US market by entrepreneurs Disick and Brad Turk. Previously only available in Europe, the plan is for Leo de Verzay to be sold online in 41 American states.
Turk, who is a managing member and equity partner, said: “We are very excited to launch this brand with Scott Disick. He is a proven leader, successful businessman, and taste-maker, who understands and embraces our mission to bring quality and innovation in the Champagne/sparkling wine category. We will work together to create memorable experiences for our customers and make LDV their drink of choice.”
The initial launches will be a brut and a rosé. Sharing a name with Disick’s youngest son, Reign Brut is a blend of Pinot Noir, Chardonnay and Meunier from Grand Cru and Premier Cru plots of Montagne de Reims and retails for US$150. The Reine Rosé Brut is mainly Pinot Noir, with some Chardonnay for “freshness”, and costs US$180 for a 75 centilitre bottle.
For those who aren’t familiar, Disick was in a relationship with reality TV star Kourtney Kardashian for nine years until 2015 and regularly appeared on Keeping Up with the Kardashians throughout its 20 seasons. Another business venture of his is Talentless, his “affordable luxury” clothing brand.
Disick is not the only Keeping Up with the Kardashians alumnus to have their own drinks brand – Kendall Jenner’s 818 Tequila arrived in the UK last year.
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