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ProWine to stage in Singapore from 5 to 8 September 2022
World-leading wine show ProWine will unveil its third edition in Singapore from 5 to 8 September 2022.
ProWine Singapore will return for its third edition from 5 to 8 September 2022 at the Singapore Expo. As one of the significant wine and spirits show in Southeast Asia, the show will continue to bring together some of the best products and people from the industry, featuring around 200 exhibitors from across 20 countries and regions to meet with an estimated 5,000+ trade visitors from the region.
ProWine Singapore is co-located with FHA – Food & Beverage for international producers to tap into the growth prospects of Southeast Asia and for trade participants to forge strong collaborations and business contacts across related sectors such as wines and spirits, food and hospitality.
Revolving around the new theme centered on”A New Hope”, the show celebrates the emergence of new brands and uncovers how timeless and traditional brands are finding new ways of working. Participants will be able to dive deeper into the innovation processes of these producers on the show floor and through a curated line-up of activities that shine the spotlight on the industry’s response to the rapidly changing landscape caused by recent global events.
The show will offer a line-up of Singapore’s knowledge-based seminars and activities, including a panel discussion hosted by four Master of Wines – Neil Hadley, Tan Ying Hsien, Annette Scarfe, and Richard Hemming – to share their perspectives on surviving, growing, and thriving through the pandemic.
Across the four days, industry experts and leaders will host other masterclasses on topics such as NFT, new products, changing consumer behaviour, the growing online alcohol market and more.
The show will be the region’s first wine and spirits trade fair to return after the pandemic. For the first time ever, trade visitors will also have the chance to journey through the show floor and experience the exhibition according to their interests, such as discovering a range of offerings across origins, appellations styles, and terroir, varietals, and more.
“We are looking forward to staging ProWine Singapore. It’s been four years, and we are eager to continue playing our part as a major industry event and business platform to bring the industry together as we navigate the new realities. Our strong foothold in the markets of Asia and Southeast Asia, and the quality of visitors attending ProWine Singapore ensure producers from Europe, North and South America, and the Oceanic regions will benefit greatly by having a presence at the trade fair,” says Mr Gernot Ringling, managing director, Messe Düsseldorf Asia.
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