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Laithwaites adds first paper bottle to wine range
Online wine merchant Laithwaites has launched its first wine in a paper bottle, aiming to offer more sustainable packaging options to customers.
Redbrook Estate Bacchus 2021, made by winemaker Neil Walker, is the first in the Laithwaites range to be sold in a paper bottle.
The packaging is made with 94% recycled paper, with a recyclable plastic pouch inside, and weighs just 83g.
The Redbrook Estate wine is made with 100% Bacchus. It is said to have “jasmine and chamomile aromas, and lime and grapefruit flavours”, according to Laithwaites.
Laithwaites Buyer Becca Reeves said of the new launch: “We were delighted when Neil came to us with his Redbrook Bacchus wine. He’s a self-confessed wine science nut – completely committed to finding the most environmentally friendly winemaking methods. Definitely our kind of guy. Always doing things differently, he’s even aged wine at the bottom of the sea.”
Laithwaites has launched the wine in a paper bottle in order to offer more sustainable packaging options to customers.
Reeves added: “Neil’s determined to remove glass from his wines and we’re excited to be on that journey with him. Especially when the wine tastes this good.”
Reeves expects Laithwaites to expand the paper bottle range in the future. “I’m sure there will be more,” she said.
Redbrook Estate Bacchus, English Regional Wine 2021 is currently available from Laithwaites, with a retail price of £18.99.
Paper bottles have been popping up all over the industry, and Laithwaites is not the first to launch a wine in cardboard.
ITV presenter Phillip Schofield is set to release his bag-in-box wine range in cardboard bottles, he announced at the London Wine Fair on Wednesday. db caught up with him about the new launch and why Schofield wines is “not just another celebrity wine brand”. Read more on that here.
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