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Berry Bros. & Rudd introduces two new sustainability initiatives

01 July 2022 By Jessica Mason

Berry Bros. & Rudd is launching a capsule-free Provence Rosé and a cork recycling scheme to help it reach its 2030 sustainability goals.

Wine fans will be able to enjoy a glass of Provence Rosé bottled without the foil casing traditionally used to protect the cork, plus customers looking to reduce their environmental impact will be able to return any leftover wine corks to its stores.

Berry Bros. & Rudd will be looking to extend the range of wines available capsule-free in the coming months and the new cork initiative aims to improve the rates of cork recycling in the UK.

Through the initiative, the collected corks are sent back in bulk to Portugal, where it is originally from, to be fully recycled or reused. Additionally, the wine is being collected whilst the corks are being dropped off on the same journey to reduce unnecessary travel wherever possible.

To get involved in the scheme, customers can simply drop their old corks into Berry Bros. & Rudd’s London or Basingstoke shops. Alternatively, for those who receive deliveries from Berry Bros. & Rudd’s own fleet, can hand their corks back to the driver.

Lizzy Rudd, chair at Berry Bros. & Rudd, said: “Our aim is to help our customers drink better both now and in years to come. The most important way we can do this is by helping to protect our planet, so along with our producers and partners, we are on a mission to be more sustainable in all we do. Increasing our range of capsule-free wine and making it easier for our customers to recycle their corks are just two admittedly small, but nonetheless important, steps along that journey.”

The company reiterated how 25% of the vehicles it uses as part of its own fleet for home deliveries are electric, but added that it plans to expand on this percentage to help reach its ambitious net zero target.