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Golf pros are calling out the beer prices at the PGA Championship
Exorbitant prices at sporting events are nothing new, but golf pros have taken it upon themselves to call out the prices for beer at the PGA Championship, which gets underway today at Southern Hills, Tulsa.
Golf Monthly reported that fans can expect to pay US$18 for a can of Michelob Ultra, and US$19 for Stella Artois or Michelob Organic Seltzer. Meanwhile, ‘standard’ cocktails will set fans back $15 and ‘signature’ cocktails will cost as much as $19.
Wine by the glass will cost $13.
Beer prices have been under the coruscating gleam of the metaphorical spotlight of late, as global supply chain issues and shortages, as well as inflation, lead to the cost of a pint rising in general. And it’s certainly no secret that sporting events aren’t exactly the place to sniff out a bargain when it comes to booze.
However, now several golf pros have decided to chime in on the issue of beer prices at the PGA Championship, lead by Justin Thomas, who tweeted, “$18(!!!!!!!!!!) for a beer …. uhhhh what. Gotta treat the fans better than that.”
$18(!!!!!!) for a beer… uhhhh what. Gotta treat the fans better than that! 🤦🏽♂️ https://t.co/7DeyC7WTJE
— Justin Thomas (@JustinThomas34) May 17, 2022
“It should only take $400 to get trolleyed,” said veteran Scott Hend, while Brooks Koepka added, “If you drink enough you’ll be fine.”
Kerry Haigh, Chief Championships Officer, issued a statement amid the outcry online over the prices.
“We do have a new concession area, but we also have a new ticketing pricing offering for all the spectators this year, which includes basically as much food and non-alcoholic beverage as they want included in the price of the ticket.” She said.
“Starting Thursday, spectators will be able to drink non-alcoholic beverages and as much food as they want for the price of their ticket.
“For those on the practice days, all spectators can bring in bottled water, and starting Thursday we’ll have refills on water. The pricing of the product is sort of comparable to stadium events. We’re comfortable with where we are, and we hope spectators will come out and have a great time and a great experience.”
H/T: Golf Monthly