Tomatin whisky gets film screening boost across TV and cinema

Takara Shuzo has launched a new campaign for its Tomatin Single Malt Scotch whisky “to remind people about the important things in life”.

The activation, named ‘To What Matters,’ highlights “the significant moments” in life and kicks off with a film shot around the Tomatin Distillery in the Scottish Highlands and also marks the whisky approaching its 125th anniversary. 

The film will be screened on both TV and cinema – a first for Tomatin – which shows the company’s intentions to drive brand awareness throughout the UK and internationally.

Jennifer Masson, Tomatin’s head of brand, said: “We have very ambitious growth plans for Tomatin Single Malt, building on the rapid success we’ve had in recent years, and we now feel like the brand is in the strongest position to meet these goals head on”.

Masson added: “In every area of the business, working at Tomatin is more than just a job. It’s a way of life. Authenticity lies at the heart of ‘To What Matters’ and we couldn’t be prouder of what it stands for. We share true Highland warmth in our stories, our welcome, and of course, our whiskies, and if ever the world needed a drop of Highland warmth, it is now.”

The brand’s core collection includes: Tomatin Legacy, Tomatin 12 Year Old, Tomatin 14 Year Old, Tomatin 18 Year Old and Tomatin Cask Strength.

Tomatin Distillery also boasts a cabinet of prestige single malts ranging from 30 to 50 years old, including the Warehouse 6 Collection which is due to come to a finale this spring.