News

The Hidden Sea signs Spivi deal gaining big Nordic presence

05 April 2022 By Jessica Mason

The Hidden Sea has signed a distribution deal with Denmark-based distributor Spivi to launch into venues and retailers across the Nordics.

The deal, which expands the Australian eco-wine brand’s global footprint and will upweight its presence across the Nordic marketplace and is set to propel it towards its goal to take 1 billion plastic bottles out of the ocean by 2030.

Spivi, which is also partly owned by Scandinavia’s biggest hospitality group Rekom, intends to help The Hidden Sea to effectively take plastic bottles out of the ocean and recycle them as well as boost brand awareness via its connections.

Justin Moran, co-founder of The Hidden Sea, said: “The partnership with Spivi is a massive move towards our goal to take 1 billion plastic bottles out of the ocean by 2030. Spivi’s vast distribution network, ability to track consumers across various routes to market and activate at a multitude of touchpoints makes the company a powerful partner to The Hidden Sea. It’s an epic opportunity to offer even more retailers, operators and consumers the chance to make more socially conscious, meaningful choices through our brand promise.”

The Hidden Sea, which is produced on the Limestone Coast in Australia, removes and recycles the equivalent of 10 single-use plastic bottles for every bottle sold, enabling trade customers and consumers to make a direct positive impact on global ocean health.

Danny Nordberg, CEO of Spivi, added: “The Hidden Sea joins the Spivi portfolio because – like the rest of our brands – it has the ability to create a genuine connection with consumers. We share much common ground with The Hidden Sea, not least how we challenge how things are done to make progress. We welcome The Hidden Sea to Spivi and have confidence it’ll succeed across our customer base as we build the brand even more and stride towards our goal to take plastic out of the ocean.”

Spivi will take the entire The Hidden Sea range into its portfolio including the brand’s Sauvignon Blanc, Chardonnay, Rosé, Shiraz, Pinot Grigio, Red Blend, Pinot Noir and GSM.