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NZ’s Hop Revolution signs deal for US expansion

28 April 2022 By Jessica Mason

New Zealand hop grower and distributor Hop Revolution has partnered with Crosby Hops to expand its business across the US craft beer scene.

As part of the agreement, which includes exclusive US hop processing, cold storage, and order fulfilment, the deal also means that brewers across North America will gain access to Hop Revolution varieties like Pacific Sunrise and other New Zealand grown proprietary blends.

In a move that will influence the variety and style of beers being brewed on US soil, the market will now see high quality Nelson Sauvin – including in T-90 and the new lupulin-packed Crosby CGX concentrated pellet formats, plus Motueka and Riwaka become widely available.

Blake Crosby, CEO, Crosby Hops said: “Brewers can now easily access New Zealand-grown hops from one of the most sophisticated hop farming enterprises in New Zealand. We spent a lot of time touring different operations in New Zealand over the years and Hop Revolution clearly stands out in terms of the quality of their facilities, hops, and most importantly, people”.

Crosby explained: “Sourcing from like-minded independent growers and partners with shared values is how we are able to consistently deliver quality hops and outstanding customer experiences.”

Jason Judkins, CEO, Hop Revolution added: “Our motto is, ‘We’re really only here for your beer,’ and our relationship with Crosby is all about delivering the best quality hops, service and farm connection for our brewers’ benefits. This new relationship will allow brewers of all sizes in the US and Canada to source New Zealand varietals consistently and have the benefits of a direct farm connection, combined with world class pelletisation, cold storage and delivery.”

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