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Kopparberg branches out into canned cocktails
Swedish brewery and cider maker Kopparberg is expanding its offering with the launch of three new sparkling cocktails, each a modern take on a classic cocktail recipe.
Kopparberg, best known for fruit-forward flavoured ciders, is bringing out three pre-mixed cocktails this spring, with modern takes on the Cosmopolitan, the Dark & Stormy and the Tom Collins.
Each of the new cocktails uses one of Kopparberg’s range of spirits as a base.
Kopparberg’s take on the Cosmopolitan swaps out vodka for the brand’s own Strawberry & Lime gin, adding sparkling cranberry to create the Strawberry Cosmo.
Similarly, Kopparberg’s take on the Tom Collins uses vodka rather than gin, mixing Kopparberg’s Lemon vodka with soda.
Kopparberg’s version of the Dark ‘N Stormy combines Kopparberg Cherry rum, lime, and ginger beer.
“Classic cocktails over the years have always had bold fruity flavours,” Rob Salvesen, Kopparberg’s head of marketing, commented.
The market for ready-to-drink (RTD) alcohol products continues to gain traction from consumers worldwide.
RTD volumes have been growing faster than any other major drinks category since 2018, and are expected to increase their market share to 8% by 2025 (from about 4% share in 2020) in top RTD markets, including the UK and US.
Salvesen added: “We felt it was a natural extension for the brand to reach into the growing and exciting RTS [ready to serve] category but wanted to add something different to the category with our modern take on classic cocktails.
“Expertly mixed and with a flavour profile that is refreshing and accessible, we wanted to create a sparkling cocktail collection that brought even more shoppers to this exciting, growing category.”
Kopparberg’s pre-mixed cocktails will be available in Morrisons and Asda from 25 April, with wider retailer distribution from 27 April, packaged in 250ml slimline cans.
The spirit-based RTD category set to double in three years in US, the biggest market for ready to drink beverages. Read more on that here.
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