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Bombay Sapphire launches Mediterranean lemon flavoured gin
Bombay Sapphire has released a new flavoured gin offering – Bombay Citron Pressé – inspired by the Tom Collins cocktail.
According to the brand, Bombay Citron Pressé contains hand-picked Mediterranean lemons, which have been harvested early in the season to capture their zesty, citrus notes before being hand-peeled to create the infusion.
Natasha Curtin, global vice president for Bombay Sapphire, noted an increase in “ curiosity for authentic and new flavour expressions” among consumers, while tending to favour natural, premium ingredients with no added sugar.
The launch of Bombay Citron Pressé – made from natural fruit infusions with no added sugar – follows on from the brand’s previous fruit-forward launch; Bombay Bramble.
“After our successful launch of Bombay Bramble, we are proud to be building out our flavoured portfolio and continuing to elevate the flavoured gin category with Bombay Citron Pressé – inspired by the iconic, the Tom Collins,” Curtin added.
“Allowing gin fans to enjoy a taste of the familiar, but with a twist, this new launch offers a naturally refreshing tasting alternative to the traditional G&T, perfect for adding creative twists to drinks and experimenting with cocktails.”
Ivano Tonutti, Bombay Sapphire Master of Botanicals, said: “The Mediterranean lemons are harvested at their perfect ripeness and truly showcase the very best flavours that nature has to offer. By harvesting them early in the season, their lively citrus notes shine through in the gin, delivering a vibrant, sophisticated taste.”
Bombay Citron Pressé (70cl, 37.5% ABV) has an RRP of £23. The new offering will be available to purchase online and from most major retailers in the UK from Monday 18 April onwards. It will also be available at selected bars nationwide, including Mitchells & Butlers venues from Monday 2 May.
Bombay Sapphire’s parent company Bacardi recently launched Grey Goose Essences, in three flavours, for the UK market following a successful roll out in the US, suggesting the rise in fruit-infused spirits is yet to peak.
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