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Summergate and M. Chapoutier ink deal for Mainland China
Summergate Fine Wines & Spirits and Maison M. Chapoutier have signed an exclusive wine distribution partnership for in the Chinese mainland.
The deal, which will mean that M. Chapoutier, Trenel and Château des Ferrages wines will boost their distribution and untilise the connections Summergate already has in the market will see the Rhône producer’s portfolio reach consumers looking for a high quality Frencg wine portfolio.
Mathilde Chapoutier, commercial director for M. Chapoutier said: “When approaching this major shift for Maison Chapoutier in Chinese mainland, we would like to firstly thank Torres China who has been our partner for the last 15 years. In the ever-dynamic approach our Maison is choosing to adopt, we’re thrilled to enter this new page of our distribution in Chinese mainland with a leading company such as Summergate. We’re confident that Summergate is the right partner to navigate this complex and constantly-evolving market and we’re looking forward to starting this mutually-beneficial partnership”
Jennifer Docherty MW, head of buying and education for Summergate added; “We are excited to revive M. Chapoutier’s distribution in Chinese mainland through Summergate and to add a reputable Rhône family producer to our French wine portfolio, which includes Pol Roger, Famille Hugel, Domaine Clarence Dillon and Thibault Liger-Belair.”
Berny Yang, Summergate’s general manager of greater China, explained that “Summergate is proud to enter this exclusive partnership for distribution of M. Chapoutier as well as Trenel and Château des Ferrages in Chinese mainland. Known for its excellent wine quality, M. Chapoutier is a world-famous winery that has been well welcomed by sommeliers, wine critics and wine lovers in Chinese market for many years. We are thrilled to be representing the delicate, delicious and diverse French wines of M. Chapoutier, Trenel and Château des Ferrages to Chinese consumers. ”
Summergate expects to have the wines available in all major cities across the Chinese mainland as early as this spring.
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