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Berry Bros & Rudd toast the Queen with Jubilee claret
Britain’s oldest winemaker, Berry Bros. & Rudd has launched a limited-edition Good Ordinary Claret for the Queen’s Platinum Jubilee, with some of the sale profits going to royal environmental charities.
The limited edition Good Ordinary Claret has been designed by British printmaker and illustrator Tom Frost, and features a screen-printed blossoming tree within a wine glass, referencing Berry Bros. & Rudd’s commitment to sustainability. A proportion of the profits will be donated to The Queen’s Green Canopy and Woodland Heritage Trust by the merchant, a Royal Warrant holder.
The bottles have also all been produced capsule-free in order to help reduce waste and the environmental impact, following the launch of Berry Bros. & Rudd first capsule-free Own Selection Châteauneuf du Pape which was launched in November.
Lizzy Rudd, chairman of Berry Bros. & Rudd noted that i was important when planning this collaboration “to ensure a synergy between the label design, our choice of charity partners and the brand’s commitments to sustainability for the brand” and said she was thrilled the final product was “such a beautiful incarnation of all of our goals”.
“Previous Good Ordinary Claret limited-edition labels have always proved popular among our customers, some even becoming collectors’ items themselves. We’re thrilled that Tom was able to create such a beautiful label for this momentous occasion,” she said.
The limited-edition run of 10,000 bottles officially launches in mid-April.
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