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24.5 million pints estimated to be sold during Six Nations
An astounding 2.6 million pints are set to be sold in British pubs this weekend during round four of the Guinness Six Nations Rugby.
The estimate, made by the British Beer and Pub Association (BBPA), will amount to a total of 24.5 million pints estimated to be sold during the entire Six Nations matches.
The boost is reportedly set to provide the UK pub sector with approximately £100 million and give HMRC a windfall of around £28 million from beer duty and VAT.
The Guinness Six Nations Rugby Championship fixtures this weekend include Wales v France on Friday, as well as England v Ireland and Italy v Scotland on Saturday. All games will be available on BBC and ITV, meaning that pubs are set to be the place to watch the championship, driving extra sales compared to a usual weekend at this time of year.
Emma McClarkin, chief executive of the BBPA said: “There’s something quite special about watching live sport on the television in a pub full of atmosphere with friends and family, so it’s great to see consumer confidence on the rise and so many rugby fans planning to watch the Six Nations at their local.”
McClarkin added: “With an exciting set of round four fixtures coming up this weekend, the return of the Six Nations will be a welcome boost to our sector as we expect 24.5 million pints to be sold.”
The estimate was reached using the BBPA’s beer sales volume survey alongside data from CGA, based on the fixtures this weekend and potential tournament outcomes.
The boost in beer sales coincides with a recent increase in consumer confidence following the ending of all restrictions that was announced last month.
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