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ProWein 2022 presents theme for trend show: ‘same but different’

11 February 2022 By Christian Smith

The trend show format at ProWein 2022 is set to be a real highlight, with 120 exhibitors from 23 countries presenting extensive and cutting-edge ranges of craft spirits, craft beer and cider.

ProWein is anticipating that the special event will be fully booked, with Nicole Funke, Senior Project Manager at ProWein commenting of the ‘same but different’ trend show:

“The success formula and hallmark of “same but different” are its unique spirit and inimitable atmosphere, setting the tone for activities in this exhibition hall. With this ambience we deliberately set ourselves apart from other events.”

“Since its debut in 2018 our Trend Show “same but different” has grown into a real gem for ProWein. Presented here in Hall 7.0 are pioneers, trendsetters and market leaders in the growth segments of spirits and cider – the perfect choice especially for trade visitors from trend hospitality, the bar community but also food retail,” says Bastian Mingers, Project Director of ProWein.

The theme for this year’s event will be ‘non-alcoholic’. Exhibitors will be coming from the following 24 countries: Australia, Austria, Belgium, Denmark, Germany, Greece, Estonia, Finland, France, Italy, Latvia, Luxemburg, Mexico, Netherlands, Norway, Peru, Poland, Singapore, Spain, Sweden, Switzerland, UK, Ukraine, USA.

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