This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Olmeca Tequila looks to attract party-goers with new bottle design
Pernod Ricard has revamped the bottle design for its Olmeca Tequila to showcase the spirit’s fun side and engage a younger, party-going consumer base.
The new design has been created with consumers aged between 18 and 28 years in mind, and is now made from a minimum of 20% recycled glass.
Olmeca has married Mexican tradition with modern innovation, taking inspiration from the first major civilisation in Mexico – the Olmec. The bottle is now adorned with glyph-like engravings to give it a modern, refined look.
The on-pack engravings now include two toasting shots by night, while also recognising the spirit’s base material – blue agave.
Damien Batteux, global marketing manager – Olmeca at Pernod Ricard, said: “Although rooted in Olmec civilisation and traditional Tequila-making, innovation is at the heart of the Olmeca brand.
“For the first time in almost 18 years, we’ve given the iconic Olmeca bottle a modern makeover that pays tribute to the classic Olmeca design – promising instant recognition – but adds a shot of fun through bolder branding and visual codes.
“This includes a new, geometric-cut bottle – featuring a longer neck to enable easier pouring for cocktails, shottails and more – along with on-pack references to Tequila rituals and shot-taking, which we’re confident will help generate global appeal among an audience of fun-seeking party starters, across both the on- and off-trade.”
The updated design features a two-piece label to stand out from competitor brands on the market. The label includes a round Olmeca logo and a rectangular product information label.
The new design became available in all markets from the start of February, spanning the entire Olmeca portfolio, including: Olmeca Silver, Olmeca Gold, Olmeca Reposado, Olmeca Añejo and Olmeca Dark Chocolate.
Olmeca Tequila won a trio of medals in The Tequila & Mezcal Masters 2022, including the top Master award for Olmeca Reposado.
Related news
5 unique winter cocktails for Christmas