Most Wanted pairs with Glasgow venue

Off-Piste Wine’s flagship wine brand, Most Wanted Wines, has signed a new sponsorship deal with Glasgow music venue, the OVO Hydro.

The new tie in sees the state of the art concert arena have exclusive pouring rights from the start of December, offering all five of the brand’s canned wines, including its brand new 250ml Malbec and Sauvignon Blanc Rose cans.

The partnership is expected to increase exposure of the brand to the venue’s 1.2 million annual visitors.

Off Piste Wine’s managing director Andy Talbot said he was delighted to be working with Scottish Event Campus. “This is a new direction for Most Wanted Wines and a truly exciting time ahead for the brand, offering opportunities to reach millions of new and existing customers. Most Wanted Wines and live events go hand in hand and the partnership with the Hydro provides the perfect forum for our single serve wine cans and bottles to be enjoyed in a world class venue.”

Ross Easten, head of commercial and hospitality at the Scottish Event Campus added that the partnership fitted perfectly in terms of the venue’s commitment towards sustainability.

“We will now move away from the single use, mainly plastic packaging that was previously used and replace this with reusable tumblers and cans which can be easily recycled.”