Close Menu
News

Barefoot’s new ‘Oreo wine’ has already totally sold out

Wine giant Barefoot has announced a collaboration with Oreo on a new red blend that has “notes of cookies and creme”, specifically so customers can pair it with Oreo Thins.

Barefoot Oreo Wine
Credit: Barefoot Wine/ Oreo

Now look, first things first: Oreo Thins are elite and I will not be taking any further questions on this opinion. They are simply far superior to the regular Oreo cookie: the creme to cookie ratio is exactly what Oreo should be shooting for at all times (outside of the double stuffed variety, chapeau). The cookies have a very satisfying snap to them, and they’re thinner, so you don’t feel as bad when you pound a whole pack of them in five minutes flat.

But anyway, back to the matter at hand.

The point is, Barefoot Wine and Oreo have partnered on a new red blend wine.

The rationale?

“Everyone knows that red wine pairs well with chocolate, but Oreo Thins and America’s most loved wine, Barefoot Wine, are collaborating to take this classic combination to a whole new delicious level,” Sydney Kranzmann, brand manager for Oreo Thins said.

“Oreo Thins cookies have always been the perfect Oreo cookie for adults — so we are excited to showcase a new grown-up pairing.”

And the hype around both products was clearly enough to tempt consumers, because according to Barefoot Wine’s website, the special edition tipple has already sold out.

And so, while the taste of the Oreo-inspired wine may well be a mystery to many of us not fortunate to grab a bottle, but at least we can comfort ourselves with the many great red wine and chocolate pairings out there this festive season.

Read More: Barefoot Wines, part of California wine producer E. & J. Gallo Winery, has announced a long-term partnership with Summergate to launch the brand in China this month.

Related news

Cava DO on target to become 100% organic by 2025

New chair of Napa Valley Vintners board announced

Origami Sake launches first non-alcoholic sake in the US

Leave a Reply

Your email address will not be published. Required fields are marked *

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No