Poppy Delevingne partners with cocktail brand

Following the success of the Delevingne sisters’ Della Vite Prosecco brand, middle sibling Poppy has teamed up with bottled cocktail range Batch & Bottle.

Model and drinks entrepreneur Poppy Delevingne has become the face of Batch & Bottle, a ready-to-drink cocktail range launched by William Grant & Sons.

Released in June this year, the range features household-name spirits brands in its four classic cocktails; a Hendrick’s Gin Martini, a Glenfiddich Scotch Manhattan, a Monkey Shoulder Lazy Old Fashioned and a Reyka Vodka Rhubarb Cosmopolitan.

The partnership comes hot on the heels of the Delevingnes launching their Della Vite Prosecco in the US this September, having enjoyed great success in the UK market, securing listings with the likes of Selfridges, Harvey Nichols, Jeroboams and Ocado.

The RTD cocktail category has grown 15% from September 2020 to September 2021 (Kantar), making it a shrewd business move for the model, who has also fronted campaigns for Louis Vuitton and Marc Jacobs.

The Batch & Bottle campaign centres around Poppy as a party host, and aims to position the cocktail brand as the ultimate accompaniment for at-home festive get togethers.

Available in Waitrose for £25, for every bottle of Batch & Bottle sold, William Grant & Sons will donate £1 to The Drinks Trust and The Ben to support the hospitality industry.

Speaking on the partnership, Poppy said: “Having hosted a few [parties] in my time, I know how daunting it is when all eyes are on you, which is why I am always looking for simple pleasures that can easily elevate any occasion and make your guests feel special….

“That’s why I’m so excited to be partnering with Batch & Bottle. The cocktails are delicious and add a bit of glamour to any party…. It’s like having your very own bartender in a bottle.”