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New Bardinet campaign inspires drinkers to add a little Joie de Vivre to Christmas

17 November 2021 By Christian Smith

French style brandy Bardinet is teaming up with bloggers and drinks writers to give drinkers a handy guide on how to enjoy the good things in life this Christmas – French style.

Collaborating with award-winning drinks blogger Susan L. Schwartz, Paris-based lifestyle writer Marissa Cox and Love French Style blogger Katie Anderson, who will share cocktail recipes, style tips and innovative ideas for living with passion and French spirit, Bardinet hopes to enhance drinkers’ festivities this year.

Featuring reimagined brandy cocktails inspired by the roaring 20s to style touches that will add French flair to your home and wardrobe, Bardinet is dead set on ensuring you are at your most stylish and satisfied this Christmas.

Susan L. Schwartz said of the collaboration, which sees her create three brandy-forward cocktails:

“The roaring 20s (known as Années Folles in France) in my opinion epitomised French Joie de Vivre, so I have drawn inspiration for each of my creations from an iconic woman from the flapper era.

As we step softly out of the Covid pandemic, our 20s might have the potential to become our own Roaring 20s. We will have to wait until the decade is over to discover how events have changed us, but one thing is for sure, our collective desire to enjoy oneself is palpable right now.”

James Collins, UK Marketing Manager for Bardinet added: “Bardinet is a spirit that is crafted with French passion, so after what has been a difficult year for many, we really wanted to bring that spirit and a sense of fun and enjoying the good things in life to the fore this festive season. Whether it’s the joy of sampling a delicious new brandy cocktail or a glamourous gathering with friends, our collaborations will help drinkers to add a little sparkle to their social lives this season.”