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Vivir launches coffee liqueur to appeal to former Patrón XO Café fans
Premium Tequila brand Vivir has launched a coffee liqueur to fill that gap in the market left by the discontinuation of Patrón XO Café.
The launch of Vivir Café VS, which is the first liqueur in the Vivir range, has been created as be the go-to choice for bartenders and home cocktail makers looking to make classic coffee-based cocktails including the Espresso Martini.
Vivir Café VS joins Vivir’s range of three premium Tequilas – Blanco, Reposado and Añejo- and is presented in a black bottle following the same design as the rest of the Vivir range with the addition of premium embossed gold lettering to make it stand out on a back bar.
“Vivir Café VS is made using Vivir Tequila Blanco and is naturally-flavoured with coffee beans sourced locally to the distillery in Jalisco, Mexico,” said the company in a statement, adding: “The liquid has a deep coffee appearance, when sipped, the palate is welcomed with a rich coffee flavour which is met with a sweetness from Piloncillo, followed by an elegant agave finish.”
Vivir Café VS will be available to buy from Vivir’s website and will retail at £27 per bottle.
The launch follows news that consumers have been left devastated after the Bacardi-owned Tequila brand Patrón announced it would be discontinuing its Patrón XO Café variant.
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