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Tullamore Dew Rouge launches into global travel retail

07 October 2021 By Jessica Mason

William Grant & Sons has released ‘Tullamore Dew Rouge’, a new expression of its Irish single malt whiskey, exclusively into global travel retail.

The new 13 year old limited-edition expression, which has been finished in “the finest Bordeaux red wine casks” will be available exclusively at The Loop, Dublin airport for six months before a wider GTR roll-out in April 2022.

David Wilson, managing director for GTR at William Grant & Sons, said: “We are delighted to launch this liquid exclusively with Dublin airport in the brand’s home country and we look forward to the wider availability of Tullamore Dew Rouge in global travel retail next year.”

John Quinn, Tullamore Dew global brand ambassador, added: “After maturing the single malt whiskey in Bourbon casks for 13 years, it is carefully finished in ex-Pomerol casks, a renowned red wine from the Bordeaux region of France. It gives incredible fruity aromas and full body – with deep and luscious notes of ripe grape and soft tannin spice. This is a very special liquid and one that we are incredibly proud to release. We are big admirers of France’s unrivalled distinction in wine production as we ourselves aspire to the same excellence in whiskey production. We are delighted to combine these unparalleled flavours and celebrate this fusion of craft from two countries to bring both whiskey and wine lovers a rich tasting experience.”

Tullamore Dew Rouge will retail at €58 and bottles can be pre-ordered via The Loop Click & Collect service at theloop.ie as well as sampled at the Tullamore Dew Rouge pop-up activation in Terminal 1 throughout October.

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